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商品編號： 9-585-019 出版日期： 1984/08/13 作者姓名： Albion, Mark S. 商品類別： Marketing 商品規格： 21p 再版日期： 1994/10/19 地域： United States 產業： Personal care products 個案年度： 1984 - 1984
商品敘述：
Promotes discussion on advertising budgeting and media mix decisions in the shampoo market for low-priced, high-volume Suave. Provides various types of market research into consumer behavior and the competition context. The importance of retailers and shelf space is emphasized, and the entire marketing budget is examined.
涵蓋領域：
Market research;Advertising;Advertising strategy;Consumer behavior;Market analysis;Marketing mix;New product marketing
相關資料：
Case Teaching Note, (5-589-079), 18p, by Thomas V. Bonoma, Mark S. Albion
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